We sat down to talk with Stewart about her role with Balenciaga and yes, those sultry photos. Dressed in head-to-toe Spring 2014 Balenciaga — including the most insanely gorgeous rose-gold cuff/work of art — Stewart was frank, candid, and totally down to dish. Besides letting those gossip sites know what she really thinks about clickbait headlines, Stewart also dished on everything from her undying love of dry shampoo to her thoughts on mastering effortless style. She also shared her secret to the smudged-just-right liner look. Hint: It doesn’t involve a billion makeup brushes and some crazy-complicated 10-step technique.
What do you love best about working with a brand like Balenciaga?
“If I wasn’t in the position that I’m in, I don’t think that I’d be able to find these sides of myself. I’m a pretty basic, practical dresser. But, you know at the same time when I go to an event or participate in a photo shoot or am involved with something like this, it can really make me aware that I have those things in me somewhere.
“I have no creative involvement in this whatsoever. But, the reason I’m into this is that I get to stand by and watch people who are really good at what they do and who really do what they do because it’s the love of their lives; it’s the art that they make. It’s not about a product — a lot of fashion can seem business oriented. And, this just has always felt really organic and in a really cool way, really compulsive.
“Nicolas [Ghesquière] always gave me that impression and then asked me to do this with him. I really appreciated being thrown into his world. Not everyone has such an elaborate story or idea behind their fragrance. It’s just like it smells nice or it’s a beautiful picture. And, that’s cool, too, but this was just a little bit more intriguing.”
We’ve got to talk about the ads — they’re a bit revealing. Did you have any trepidation or nervousness about being exposed like that?
“No, it’s funny. The concept was never centered around any naked idea. It was always like we want to have something really simple, and we like the character that we had in mind who was this wide-eyed, young, fresh girl in this sort of extreme environment and seeing how she copes with those elements.
“This idea was seeing that she is stripped down a bit but like much more conditioned and sort of one with the environment. And, it’s sort of grown into her, and she’s grown into it. [It's] the idea of making it all about the imagery and all about the idea of a fragrance rather than the clothes, because as soon as you put something [on], it’s a little distracting. It was never about my body, it was just about like, face. It’s just so weird… But, do you know why? [Website] clicks. I mean straight up — that’s so obvious.”
You have this great, effortless look about you. Do you have any sort of beauty secrets to getting that kind of easy, low-maintenance glam?
“It’s funny — really the only way to look like you’re not trying is to genuinely not. But…specifically, I guess dry shampoo is a godsend.”
Do you have a favorite?
“I like Bumble and bumble. I like the loose powder, I don’t like the spray. I think just staying healthy, because if you want to look thrown together and you don’t want to try, I think it’s, you know, drink a lot of water, get sleep, and then you can have a sort of rolled-out-of-bed look without looking awful.” • Read full story »